212, China's iconic off-road brand, and Enjoy Move Tech, a leading intelligent driving technology company, have officially signed a strategic cooperation agreement at the Beijing Automotive Manufacturing Plant Headquarters Base in Qingdao. The partnership will focus on in-depth collaboration in areas such as intelligent driving software and hardware development, resource expansion, and team building, propelling 212 towards a new era of intelligent mobility. Wei Qiao Automotive Technology Group President Lu Fujun, 212 Off-Road General Manager Lu Yunran, Enjoy Move Tech Co-founder and R&D VP Wu Junjie, Horizon Robotics Founder and CEO Yu Kai, and the 212 Off-Road strategic advisory team attended the signing ceremony, witnessing this historic moment.

The event commenced with a tour of the Beijing Automotive Manufacturing Plant Museum, where President Lu and his team, along with Dr. Yu Kai and Mr. Wu Junjie, explored the historical documents, classic models, and production tools that vividly illustrated 212's journey alongside China's industrial development since its inception. As China's first domestically developed light off-road vehicle, 212 has become a national symbol, renowned for its rugged performance and military-grade quality over six decades. The guests then visited the modern production line, gaining firsthand insight into the complete manufacturing process of 212 off-road vehicles. President Lu stated, "212 is not only a symbol of historical glory but also a responsibility for the future. Through our partnership with Enjoy Move Tech, we aim to inject innovative genes into this classic brand, meeting the evolving demands of users for safety, intelligence, and exceptional off-road capabilities."

[Image: President Lu (fifth from right), General Manager Lu (second from right), Dr. Yu Kai (fifth from left), Mr. Wu Junjie (fourth from left), and other key leaders at the Beijing Automotive Manufacturing Plant Museum.]

During the technology sharing session, Dr. Yu Kai, Founder and CEO of Horizon Robotics, shared insights on the trends in intelligent driving technology. As a shareholder of Enjoy Move Tech, Dr. Yu Kai's presence underscored the significance of the partnership and highlighted Enjoy Move Tech's position as a technology leader in the intelligent vehicle sector.

Subsequently, under the witness of President Lu and Dr. Yu Kai, General Manager Lu Yunran and Enjoy Move Tech Co-founder Wu Junjie signed the strategic cooperation agreement. According to the agreement, Enjoy Move Tech will provide 212 Off-Road with technical development services including intelligent sensors, autonomous driving domain controllers, cockpit domain controllers, and intelligent driving algorithms, as well as data analysis and system integration. The two companies will engage in in-depth collaboration and resource sharing in core intelligent vehicle software and hardware technology development and consulting services. For Enjoy Move Tech, this partnership not only represents a technological advancement but also a tribute to the spirit of the 212 brand. The company aims to leverage intelligent driving technology to transform the rugged off-road vehicle into a safe, convenient, and personalized intelligent mobility solution.

This collaboration marks a significant convergence of traditional automotive heritage and cutting-edge intelligent technology. The partnership between 212 Off-Road and Enjoy Move Tech demonstrates the brand's commitment to embracing change and underscores the accelerating trend of intelligent driving technology penetrating beyond the passenger vehicle market into off-road and commercial vehicle segments. In the midst of the automotive industry's "century of change," this collaboration bridging history and future may serve as a new model for industry transformation and upgrading.

About 212 Off-Road

Founded in 1965, 212 Off-Road is China's first domestically developed light off-road vehicle. With its military-grade quality and exceptional off-road performance, 212 has become a national off-road icon, with cumulative sales exceeding one million units. On August 22, 2024, the brand-upgraded 212 T01 was launched in Zhangye, Qicai Danxia.

About Enjoy Move Tech

Established in 2018, Enjoy Move Tech is a leading provider of intelligent vehicle software and hardware technology in China. With intelligent driving application-level operating systems and embedded AI as its core technologies, Enjoy Move Tech offers intelligent vehicle software and hardware products and services, including application development, platform software, and R&D toolchains. Enjoy Move Tech's products have been deployed in multiple mass-produced models, contributing to the rapid development of the intelligent vehicle industry in the digital and intelligent era.